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The Freedom Brands


LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia. Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condom, personal lubricant and other related products. LifeStyles is the world’s #2 condom company with leading latex brands such as LifeStyles®, Jissbon®, Manix®, Unimil®, Blowtex® and others, as well as the fast-growing, highly-innovative non-latex condom brand SKYN®. LifeStyles Healthcare was created on September 1 2017


Beginning it's life as the UKs first ever condom store in 1992, the Pasante brand was fully established by 2000 with the family owned business exporting to over 45 countries. Over the subsequent years Pasante Healthcare Limited (PHL) continued to expand and new brands were incorporated into the group such as Insti, Sebamed® and Medicheck. In 2016, PHL was acquired by Karex Berhad with the intention of expanding PHL’s brands.

Karex is the world’s largest condom manufacturer with the capacity to produce over 5 billion condoms a year. It has over 30 years of condom manufacturing experience

Working with their suppliers and distribution partners, PHL, as part of the Karex group, has all of the required certification/registration for the relevant products, including ISO 13485, Medical Device Directive, In Vitro Diagnostic Directive, BSI Kitemark and the European Union Cosmetics Directive.


The brand that would become LELO started in 2003, in the front room of a Stockholm townhouse, where three designers coalesced at exactly the right place at exactly the right time, with exactly the right idea.

Now in their second decade of producing the most refined, most luxurious and most iconic objects of desire in the world, LELO has established a heritage based on quality, on unexpected innovation and on being entirely different from everything and everyone else.


The pjur group is a globally active company with corporate locations in the USA, Australia and headquarters in Luxembourg, Europe.
Their company’s core business ranges from cosmetic to medical products, all based around our core competency of skin care. The pjur group markets products primarily under its own brand name, "pjur".
"pjur" (pronounced as the English word "pure") uses ingredients of the highest possible purity levels and is synonymous with uncompromising premium quality.
All company products have been developed internally and are manufactured 100 per cent in Germany, without exception. Pjur personal lubricants meet the quality standards of the European Union, US and Australian health authorities. Pjur products are currently distributed in approximately 70 countries within diverse market segments.


BioSure (UK) develop, manufacture, source and distribute rapid tests with the highest levels of accuracy, many rivalling those of standard laboratory tests. Their rapid diagnostic and detection tests are invaluable tools where immediate results are the primary consideration. The tests that they manufacture and supply are used around the world for the management of human infectious disease.

Internationally, the BioSURE HIV Self Test has been recognised in studies by world leading HIV health organisations like PATH and WITS University. In the UK, they have been clinically tested to give users an accurate reading when testing themselves. The test has been used for clinical studies on the impact of accessible HIV testing by the NHS, University College London, the Terrance Higgins Trust, UKCAB, Sussex University, and others.


Skins pride themselves as 'Innovators in intimate care'. Launched in 2006, they have since partnered with various public figures and entities to promote sexual health in the UK. Skins' condoms are rigorously tested to meet British and European standards to give you the best protection while still ensuring your comfort.


With over 90 years of experience creating a range of products designed to give the customer better experiences, Durex is a tried and tested brand. Durex is a British condoms brand, originally developed and produced in the United Kingdom by SSL International. SSL International was sold to the company Reckitt Benckiser in 2010. It is one of the best-selling condom brands across the world, with 30% of the global market.